There are consequences for ignoring Mother’s Day. According to—a website dedicated to helping married individuals find partners to have affairs, one of the biggest days of the year for female signups is the day after Mother’s Day (along with the day after Valentine’s Day).  Data from the site reports that women ignored or devalued during holiday’s they deem important—Valentine’s Day and Mother’s Day, become disillusioned with their relationship, and many seek attention from men outside their relationships immediately following these holidays.

Husbands who ignore their wives send a message that their work is not appreciated. Women work an extra 36 hours a week on home and family related tasks, above and beyond their jobs outside the home. Mother’s Day offers a structured way to honor their contribution. It is imperative that men honor the work involved in being a wife, mother, and holding down a job outside the home, especially on Mother’s Day—the one day of the year husband’s can honor the dedication and specialized work involved in being a mother. A partner who deflects, ignores or devalues Mother’s Day sends the message that he takes his wife for granted.

A husband is doing more than honoring his wife on Mother’s Day. He is sending a message to the children that their mother deserves recognition for her priceless contributions to the family. Children have emotional antennae, so dads should get their children involved in making gifts and surprising their moms with tender sentiments.

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